When you’re planning your digital marketing strategy, it’s important to know what your competitors are doing. In this blog post, we’ll provide tips on how to research your competition and find the best ways to beat them at their own game. We’ll discuss the different methods you can use to research your rivals, as well as provide a few examples of how to use this information to improve your business.
So whether you’re looking to outpace your rivals in the market or simply stay ahead of the curve, this blog post has everything you need to know.
1. Identify your key competitors
The first step is to identify your key competitors. If your niche is related to Social Media Marketing then you need to collect a list of all the brands and websites that offer similar services.
Another step is to identify their monthly visits to their website. This can be done by using a web traffic tracking tool.
Additionally, you can research your key rivals through industry-specific directories.
2. Four ways to identify your competitors
First, Use Google to try and test keyword combinations like the name of your niche. This is not rocket science. You have to do it manually. It may take a couple of minutes to do it but it’s a pretty cool way to really come up with dozens or maybe even hundreds of Web sites that are active within your niche market.
Examples below:
- Google
- [niche] + biggest website
- [niche] + biggest blogs
- [niche] + top blogs
- [niche] + affiliate programs
- [niche] + forums
Second, Use Facebook groups to find relevant groups in your niche market and join the conversation.
Third, Use Forums and LinkedIn groups to get in touch with people in the market.
Fourth use Similarweb / Semrush to reveal your competitor’s traffic and SEO stats.
3. Conduct online research
Now that you have a list of your key competitors and their websites, it’s time to do some more in-depth research. This can be done by reading reviews, watching video tours, or even visiting the website in person if possible.
Make sure to take notes on what you like and don’t like about each site. You’ll need this information when creating your marketing strategy for later on down the line!
4. Develop a marketing strategy
Now that you’ve done your research and know what your competitors are up to, it’s time to come up with a marketing strategy for yourself.
Here are some tips:
- Make sure each of your posts is relevant to your niche market
- If you are writing about a niche market, make sure that your posts are relevant to that market. For example, if you are writing about pet care products, including information on specific types of pets and what their needs might be.
- Test different keywords and see which ones bring in the most traffic (and conversions)
- Before you start blogging about your niche market, it’s important to test different keywords and see which ones are bringing in the most traffic (and conversions). This can be done by using Google Adwords or a Keyword Tool. You’ll want to play around with different keyword combinations until you find some that work well for your site.
- Submit your blog to popular directories and social media networks
- Set daily or weekly goals for blog visits or social media shares – don’t over-commit yourself!
- Track & review results regularly so you can tweak strategies as needed
With a little dedication and hard work, you can take your small business to the next level by following these tips.
5. Create Benchmarks
It’s important to keep track of your progress and compare yourself to benchmarks that you establish. This way, you can see whether or not you’re making the right decisions and ensure that your marketing is working as planned.
Some popular benchmarking tools:
Conclusion
In summary, When it comes to marketing your small business, there are a lot of different strategies you can follow. By doing your research and following some basic tips, you’re on your way to success!
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